Munich, July 2, 2025 — HBD has taken a significant step in its global expansion with the opening of HBD Additive Europe GmbH in Munich, Germany. This event strengthens the company’s position in the global additive manufacturing industry and marks the beginning of a new chapter in HBD’s global business development. It also introduces innovative additive manufacturing solutions to European customers.

HBD Additive Europe GmbH

Global Strategy: Expanding HBD's Presence in the European Market

Since its inception, HBD has been committed to driving innovation in metal 3D printing technology. The opening of the Munich facility is a key step in the company’s global strategy, providing a solid foundation for its European expansion after the beginning of the HBD overseas business development and footprint exploring since 2017 now already with 37 countries installed with HBD machines, solutions and service!

HBD’s technologies currently serve a wide range of global markets, including China, EMEA, Europe, Americas, Asia, etc. Our solutions are trusted by clients & partners across diverse industries such as aerospace, automotive, healthcare, energy, consumer electronics, dental, and mold & die. This broad industry adoption is a testament to the innovation and reliability of HBD’s additive manufacturing solutions, which have earned global recognition.

“Our new office in Munich is a key element of our global expansion strategy,” said Mr. Jianye Liu, the founder and CEO of HBD Group, at the opening ceremony. “As demand in Europe continues to rise, we are dedicated to delivering advanced additive manufacturing technologies that meet the needs of local industries & volume production.

Mr. Jianye Liu, the founder and CEO of HBD group, Sharing Vision for the Future of Additive Manufacturing

HBD Additive Europe GmbH will act as the strategic facility for HBD’s European operations, specializing in customized additive manufacturing services, with a focus on high precision and batch production. By leveraging HBD’s expertise in metal 3D printing, European clients will benefit from more flexible, efficient production solutions that improve product design while reducing the high costs of traditional manufacturing.

Through close collaboration with local supply chain partners, HBD will accelerate innovation and localized production, delivering tailored solutions to help clients stand out in a competitive market. Additionally, the Munich facility will serve as HBD’s R&D center, focusing on the innovation and development of additive manufacturing technologies, providing advanced solutions for clients worldwide.

A Glimpse of HBD Advanced Solutions

The Opening Event: Global Partners Gather to Mark This Milestone

The ceremony was filled with a spirit of innovation and collaboration, with partners, customers, and industry leaders from around the world in attendance. During the event, HBD’s team presented the company’s technological innovations and future plans, showcasing how HBD’s metal 3D printing technology optimizes the design of complex products, significantly enhancing production efficiency and precision.

Guest Marking a “Milestone”

“Our expansion in Europe isn’t just about increasing market share,” said Mr. Rodgers Ma, Vice President of Overseas Business at HBD Group and Managing Director of HBD Additive Europe GmbH. “It’s about delivering solutions through technological innovation and exceptional service, helping our customers improve product performance, reduce costs and guarantee operation reliability.”

Rooted in Germany

Innovation and Collaboration: Moving Forward Together

“Innovation is the driving force behind our company’s growth,” said Mr. Rodgers Ma. “Today’s opening ceremony marks not just the start of our journey in Europe, but also our long-term commitment to the global additive manufacturing industry. As we continue to expand, we remain focused on tackling the challenges that our industry faces, such as capability gaps, scaling barriers, outdated technology, and slow expansion.

Mr. Rodgers Ma, HBD Vice President of Overseas Business, Sharing Insights on the Future of Additive Manufacturing

To address these challenges and support our global clients, we introduced the HBD Smart Digital Factory Solution for the first time at the opening ceremony. This solution is designed to enable cross-sector adoption, facilitate rapid scaling, improve cost efficiency, and provide replicable models for growth. By integrating diverse machine configurations, smart automation, and seamless post-processing, we empower our customers to overcome capacity and cost constraints. The HBD Smart Digital Factory Solution offers efficient, stable, and intelligent solutions for building future-ready metal 3D printing factories. Now, HBD is excited to bring this scalable and cost-effective solution to Europe, helping local manufacturers meet evolving market demands with both efficiency and quality.

Partnering for Success: HBD’s Partner Sharing Insights

Additionally, HBD has partnered with ACAM Aachen Center for Additive Manufacturing, strengthening our commitment to advancing additive manufacturing technologies and innovation. Together, we aim to drive industry growth, explore innovation for industrialization and support the development of next-generation solutions.

A Landmark Partnership with AACHEN

In alignment with this vision, we draw inspiration from our partners, Siemens, who are pushing the boundaries of industrial AM through end-to-end digital solutions, factory automation, and application-driven innovation. From boosting energy efficiency to enabling complex geometries across aerospace, medical, and mobility sectors, Siemens' approach exemplifies how additive manufacturing can drive scalable, sustainable, and transformative outcomes. Together with leading institutions and industry players, we remain committed to accelerating the transition from prototyping to serial production and shaping the future of advanced manufacturing.

Siemens at HBD Opening Ceremony

We were also honored to have Antonio, representing Robiot, our trusted partner in Italy, join us at the opening ceremony. As HBD’s official distributor in the Italian market, Antonio expressed his sincere appreciation for the partnership with HBD and shared his optimism for the future of our collaboration.

A warm moment from Antonio of Robiot

Building a Global Ecosystem

The event provided a valuable opportunity for HBD to connect directly with partners, customers, and industry leaders from around the world. Through face-to-face interactions, HBD deepened its relationships with international clients and discussed the opportunities and challenges within the additive manufacturing sector. Attendees shared their vision for the growing applications of additive manufacturing technologies across industries and the transformative innovations on the horizon.

Looking ahead, HBD will continue driving the global additive manufacturing industry forward through technological innovation. As an innovation-driven company, HBD will expand its presence in the European market while strengthening its global technological influence, advancing the manufacturing sector toward greater efficiency and intelligence through ongoing R&D & Application Solutions investment.

“HBD isn’t just offering additive manufacturing services; we’re building a global, integrated ecosystem to meet the rapidly evolving market demands and technological challenges.” said the CEO.

A Sweet Celebration with Cake

Networking and Celebrating